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All articles filed in brand

InsightsJanuary 18, 2021

News and Updates: January Week 02

On this week’s news and updates: Pokemon for photographers, a font that melts with ice, Versace’s new campaign, and more.

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Insights InspirationJanuary 13, 2021January 13, 2021

Marketing Calendar for 2021 — Start Planning Your Content

Start planning your marketing calendar for 2021 with these key dates and anniversaries. Take a look at these key anniversaries to boost your marketing!

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news and updates: carlsberg 0.0
InsightsJanuary 11, 2021January 12, 2021

News and Updates: January Week 01

On this week’s news and updates: GM redesigns its logo, text messages turn into photography art, McCann hires Perry Fair, and more.

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Insights InspirationJanuary 8, 2021January 8, 2021

Pantone Color of the Year — What is the Trend for 2021?

As usual, Pantone just announced the Color of the Year. For 2021, Ultimate Gray and Illuminating are the ones chosen by the experts.

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Insights InspirationJanuary 8, 2021January 8, 2021

The Best Marketing Campaigns of 2020 — Creativity During Covid

Last year we faced numerous obstacles, however, creativity and innovation were never affected. Check out the best marketing campaigns of 2020!

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JIMBAG Story with Cherrydeck
CasesDecember 17, 2020December 18, 2020

How JIMBAG Shot Content Overseas without Leaving the UK

See how the fashion accessory brand, JIMBAG, shot a content campaign overseas, in Japan, without leaving the headquarters in the UK.

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CasesDecember 16, 2020December 16, 2020

How Polestar Launched in Five German Cities with a One-Time Effort

See how the electric performance car brand, Polestar, launched in the German market in a one-time effort, with Cherrydeck.

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Editors' Choice InsightsDecember 16, 2020December 18, 2020

4 Top Business Photographers in Berlin

Looking to get business photos or staff portraits in Berlin? Discover top business photographers in Berlin, Germany, with Cherrydeck.

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National Geographic and Lacoste Wildlife Collection
Insights InspirationDecember 11, 2020December 11, 2020

Lacoste and National Geographic Celebrate Wildlife in Their Latest Collection

Before the end of the year, Lacoste and National Geographic teamed up and created an exclusive collection to celebrate wildlife.

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Insights InspirationNovember 17, 2020December 18, 2020

Gucci Celebrates Office Parties with a 90s Holiday Campaign in 2020

Office holiday parties are a source of awkward moments and unmissable times! This year, Gucci’s campaign is an ode to the 90s office party.

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InsightsNovember 17, 2020

What Do People in the US Think of Marketing Managers?

A career as a marketing manager, involves both creativity and responsibility, but what do people in the US think of marketing managers?

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Cherrydeck Polestar Photography Competition
Collaborations Success StoriesNovember 16, 2020January 4, 2021

Five Photographers, Five Cities, One Polestar 1

Five Cherrydeck photographers from five different German cities had the Polestar 1 in front of their lens. The result: see it here!

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Campaign inspiration for Black Friday
Insights InspirationOctober 30, 2020November 18, 2020

The Vision of Black Week — Campaign Inspiration for Black Friday

A visual guide for gaining campaign inspiration for Black Friday, and stepping up your reach through artistic approaches.

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Insights Our StoryOctober 23, 2020December 18, 2020

5 Tips to Help You Find the Best Photographer

Finding a photographer to reflect your vision can be difficult, but with these 5 tips to help you find the best photographer, its easy.

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Polestar
Success StoriesOctober 21, 2020November 6, 2020

Leon’s Story: Capturing the Test Drive Atmosphere with Polestar

Leon Spanier was the videographer selected by Polestar to capture their test drive in Frankfurt, and share the reactions and atmosphere.

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Insights InspirationOctober 16, 2020November 18, 2020

Older Women Representation in Media: British Vogue and L’Oréal Paris Address the Issue

In May 2019, British Vogue and L’Oréal Paris launched the “Non-Issue” – a special edition to question older women representation in media.

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InsightsOctober 9, 2020November 4, 2020

10 Steps for an Effective Content Marketing Strategy

With information overflow, brands need to be creative to influence potential customers. Learn how to build an effective content marketing strategy!

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Insights InspirationSeptember 18, 2020November 4, 2020

Virgil Abloh and Mercedes-Benz are Rebuilding the Luxury Landscape

“Project Geländewagen” is Virgil Abloh’s most recent attempt to rebuild the conception of luxury. Well-know for his unexpected collaborations, this time the designer is partnering up with Mercedes-Benz to redefine the iconic G-Class.

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InsightsSeptember 15, 2020January 8, 2021

Content Marketing Trends in 2021 — 8 Steps For Your Marketing Strategy

Wondering what will shape content marketing trends in 2021? Here are the 8 biggest content marketing trends that will dominate this year.

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Chief Marketing Officer
InsightsSeptember 4, 2020November 4, 2020

Iconic Chief Marketing Officers You Should Know

The CMO or Chief Marketing Officer is usually in charge of the brand’s media and marketing strategies. Even though the exact tasks often differ from one company to the other, there are a couple of iconic marketing managers you should keep in mind as a role model.

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