Joris Haas was the photographer chosen to capture the sweaters for the Roseway Cashmere homepage and e-commerce. Have a read about how Joris landed the job and his experiences on set.
12 years ago, Stuttgart based photographer Joris Haas found himself in need of a creative outlet. After being asked by an acquaintance if he could do some paid retouching work, he found himself with a new job. Having worked only night shifts for 10 years prior, Joris did not need much convincing to make the decision to switch career paths.
Now, it has been 10 years since Joris braved the switch and in recent years he has started to focus more on portrait and fashion photography.
Joris was the photographer chosen by Kim Grossman to shoot e-commerce images for her small line of quality cashmere clothing, Roseway Cashmere. However, Joris was not only asked to capture the clothing but also take part in planning of the shoot and organising all of the logistics that were involved.
Considering it was the client’s first push into e-commerce, they needed my expertise in how to plan and shoot pictures for this field.Joris Haas
The job started with Joris having to find a model that knew how to work in e-commerce. This was extremely important as the model was required to wear a variety of different clothing pieces throughout the day.
Whilst undergoing the search for the perfect model for the job, Joris placed extreme focus on finding a model that wouldn’t lose her concentration throughout the day.
Once he found the best model for the job, it was time to decide on a hair and makeup artist, book a studio, and plan the lighting setup.
From the initial planning to adding the finishing touches in post-production, the job spanned over a month. However, the actual shoot itself lasted only 6-7 hours.
Joris says that the application process with Cherrydeck was extremely easy. He applied for the job opportunity by sending a short message along with his portfolio to the client. A couple of days later, he received a phone call and embarked on his new tasks.
The client and I really clicked and there were no hiccups during the shoot, it was a really pleasant shoot and overall experience.Joris Haas
Joris has worked nationally and internationally with well-known brands such as Hugo Boss, Breuninger, Marc Cain, and Mercedes – to name a few. The experience he has gained over the course of his career can be seen when looking at the final images produced from the job with Roseway Cashmere.
To see more of Joris’s work visit his Cherrydeck profile or website. To read more success stories, have a look at Zhenya’s Story shooting for MHplus or Lyan’s Story photographing for the Italian fine dining restaurant, Cucina Casalinga.