Read about the latest news in the creative industry and the world. This week we bring you fresh articles on the automotive landscape, creative photography, film festivals, and more.
GM redesigns its logo for the first time since 1964
Last Friday, General Motors unveiled a new logo that is supposed to symbolise the brand’s shift toward electric vehicles. The logo will be introduced in a dedicated marketing campaign named “Everybody In.” Read more here →
Strangers’ text messages are turned into photography art
Photographer Jeff Mermelstein used the common impulse of overlooking other people’s texts to create a collection of photos. The series is an emotional, funny and sometimes absurd look at how we communicate. See it here →
The Göteborg Film Festival is inviting you to one of the most desolated places on Earth
According to the Festival “one solitary film enthusiast will experience total isolation from the outside world” in the Pater Noster island. Without a phone, family, or friends, the only company will be the festival’s film programme with 60 film premieres. See the initiative →
Carlsberg’s alcohol-free beer campaign reminds you that it’s still possible to drink on Dry January
With many New Year’s Resolutions being to “cut back on drinking,” Carlsberg ran its first global ad for Carlsberg 0.0. Mads Mikkelsen is the starring Brand ambassador. Watch the campaign →
New executive creative director and director of entertainment at McCann
The McCann agency in New York just hired Perry Fair for a new role creative leadership. Fair has been in companies such as Beats by Dre and is expected to bring in both agency and brand experience. Know more →
Make sure to tune in next week to catch up on the latest news in the creative industry and the world.
For fresh and inspiring creative content, keep an eye on the Cherrydeck blog. 🍒
