High-class automotive brand Polestar selected the videographer Leon Spanier to capture their test drive event in Frankfurt, Germany. The aim of the job was to capture people’s emotions, their reactions towards the car, and the general atmosphere.
Leon Spanier credits his high school hobby of filming funny videos, and guitar tutorial videos as the root of his passion for telling stories through films. From the age of 16-years-old, Leon felt that his hobby could develop into more, and possibly turn into his future career.
Now 26-years-old, Leon is living and working in his hometown, Frankfurt am Main, as a videographer for his own video production company. He says that there is barely a moment in which he is not holding a camera, or editing footage. He has fully dedicated his life to visual storytelling and presenting people’s journeys.
Capturing the moment is my mottoLeon Spanier
Polestar selected Leon to capture their test drive event and reflect their cars movement and attractiveness to visitors. The high-class electric performance car brand devotes their work to growing a society through their limitless design and technology.
The job spanned over three days and presented Leon with great freedom when it came to the times he should be present at the event. The end result intended was a short highlight clip showcasing the product and reflecting the excitement of the attendees.
Leon felt that presenting the car in different lightings would greatly impact the emotions and atmosphere reflected — a factor of major importance to Polestar. Therefore, he shot every day of the event to display the product in different weather conditions and at different times of the day.
Take a look at the final highlight reel from the event below:
Leon describes the process of finding a job through Cherrydeck as being an undoubtedly great experience — which he looks forward to again in the near future.
As for the contact process with Polestar, he assures it was easy-going and with a great deal of trust being placed into him. The marketing manager for Polestar briefed Leon for 20 minutes and Leon was welcomed to let his creativity shine.
I had a really great experience working with Polestar. Without Cherrydeck I would not have had the access to such an exclusive car and event.Leon Spanier