CherryLink allows you, as a successful photographer, to lead more relevant traffic to your pages and show more of yourself to potential clients.
CherryLink is an all-in-one link made especially for your Instagram bio. With it, you have the ability to decide what platforms are presented to the visitors that click on your personalised bio link.
The main advantage to CherryLink is that if someone stumbles across your Instagram and gains an interest in your work, they will know exactly where to find more information about you. You can insert call-to-actions for people to get in touch with you directly, lead them to recent works you’ve done with great clients, or point them to the page of your recent exhibition, interview, or website.
Let’s dive into some of the benefits!
#1 The links you include are completely customisable!
As Cherrydeck photographers are spanned all over the world, we understand that different cultures use different networking tools! This is why what is presented in your CherryLink menu is completely customisable. Whatever you feel is important to present yourself as a creative professional should be linked, to best optimise your conversion funnel and grow your own community.
When you start editing your CherryLink you will be asked to include a ‘headline’. View this headline as a way to tell an interested party – who has clicked on your link – who you are. After your headline is chosen, it is all about adding in your links and choosing what they leads to. Will it bring people to your Cherrydeck Profile? To your website? What pages do you want to consider?
The main benefit which this presents is that you are not obliged to include specific links. Rather, you have complete control over your own branding.
From video-links, to music-links, to plain old website-links – there are no limits! Take a glance at the image below, to visualise the look and feel of the editing process:
#2 The one-way ticket to sending people to your relevant places
Because you never know just what someone is looking for, it can be difficult to decide which link you want to share. Also, Instagram limits you to only being able to add one link – so you might rather include the one link that houses it all! Look at it like a library for links, safely stored in one area.
When you use CherryLink, you are allowing each interested party that clicks on your link to be confronted with different content which will be individually interesting, depending on the audience’s purpose. Therefore, it can be a way to grow your traffic, your audience, and to ensure that interested people find just what they need.
Take interested visitors to your relevant pages
Group all your important content in one place.
Use CherryLink to optimize your Instagram bio and increase your traffic. Set it up here.
#3 Presenting credibility to a potential client
Whether you are just beginning your career as a photographer, or you are an experienced professional, the more platforms you are present on the better. This allows for the spreading of your content and increases your discoverability, which – if done right – will boost credibility and drive more client conversions.
Have a look at how Cherrydeck photographers are taking advantage of the tool:
Matt is a lifestyle and sports photographer based in London. On his headline, Matt is making sure people know where he is based and that he has a studio in the UK’s capital, letting potential clients understand where they can find him and that they would have a space to work at.
On his links, Matt leads people to:
- His website,
- A podcast he has participated in,
- His Instagram page,
- Cherrydeck Profile,
- An interview written about Matt’s work
- A relevant film and a magazine.
Rachele is a fashion photographer based in Florence. With her CherryLink she guides visitors to the pages where they can discover more about her:
- An online course she is giving on digital photography,
- The Lightroom preset she has composed,
- A GIF she has created,
- And the form to subscribe to her newsletter.
Mark is a travel photographer from New Zealand. In his CherryLink, Mark drives people to pages where they can buy his work directly or have a look at his portfolio. Some of the links include:
- His stock library,
- A mini documentary,
- His website,
- A 20 minutes film,
- A caps page he is involved in.
Are you using CherryLink? Show us how you use it and we will share it with the community!