Setting the artistic tone of a project and bringing great concepts to life is not the single mission of an Art Director. To Eduardo Jairycovich, the creative mind behind Chapelle magazine, it is imperative to convey a strong message too.
Those who have a certain influence and visibility should take advantage of their channels to drive change in the community when it comes to relevant topics — that’s the opinion of Eduardo Jairycovich and what he aims to achieve with his projects.
Today we had a chat with the art director and stylist of the Chapelle magazine and talked about his path into the industry, the seek for inspiration, and his own approach to work.
These days, it is important to fight for our rights and culture through art.Eduardo Jairycovich
Could you briefly introduce yourself? Who is Eduardo?
I am a 25-year-old guy very passionate about art and fashion based in Valencia, one of the main cities of Spain. My last name “Jairycovich” is only my stage name, because I’m so Spanish.
What led you to art direction and styling?
At first, I was mostly into photography, but I chose Fine Arts as my degree and, in the meanwhile, I started to develop a bigger interest in fashion. Once at school I founded a fashion club, where I started to design some clothes and outfits, getting a lot of experience as the creative director of this project.
Later on, after years of practice, I figured out that what I like the most was directing artistic projects and giving shape to my ideas, always from my particular perspective.
How does a day in your life look like?
In my day-to-day, I invest most of the time working on my magazine, together with my colleagues Natalia Zahorodna and Beatriz Tafaner. This is coupled with my work on other magazines’ fashion editorials. I also serve as a community manager for some local brands.
To be honest, I am not a very organized person, but I try to lead a stable life and achieve my goals.
What are some of the aspects of an Art Director career that most people are not aware of?
I don’t know if people are aware or not. However, in my opinion, art directors do not just aim for aesthetics, but something beyond, a valuable message. These days, it is important to fight for our rights and culture through art.
How do you ignite your creativity?
Social media is an important source of inspiration and has a lot of influence on my creative process. Today, you can find all types of artistic expressions on Instagram, making easier our access to these inspiring creations.
But at the end of the day, as most of the creative people, I get these ideas when I least expect it: walking on the street, cooking… whenever.
What do you intend to achieve with your work?
As I mentioned before, for me it is very important to convey a deep message that touches people and makes them think about important social issues.
“Chapelle N19 – Spectrum of Human” has a special number on the spectrum of human and the LGBTIQ+ community. This number was a turning point in my short career since I directed it and it was the first one with an available printed version. I collaborated with a lot of talented people and learned immensly.
What are you currently working on?
I am working on Chapelle’s new number, designing outfits for singers, and also developing my persona and my career as an art director and stylist.
What would you say is one of the biggest trends in the creative industry right now?
I try not to follow fashion trends strictly.
I like knowing what is going on in the current picture because I consider it is an easy way of reaching out to people. But at the same time, I fight to achieve a unique aesthetic that defines my work as art director and stylist, which is the same I aim for when working with someone.
On the other hand, if I had to name something, I would highlight simple photos with plain backgrounds, natural lighting, and not a lot of contrast.
What is currently on repeat in your playlist?
OMG, I was playing on loop “Solita” by Kali Uchis — who I love. Right now I am obsessed with Doja Cat’s new album, “Hot Pink”, especially with a song called “Say So”. Other artists I like are Tinashe and Caroline Polacheck.
- “DIVINO PECADO” for chapellemag.com
- Art direction and stylist: Eduardo Jairycovich
- Photography: Beatriz Tafaner
- Make-Up: Lu de la Fuente, Xabi Lucena, Isabella Ching, Pilar Vilas, Isabella Rubartelli, Fer Martínez
- Organization: Natalia Zahorodna y Luz Bautista
- Stylist assistant: Sara Pons
- “ALTAIR IV” for Sickymag.com
- Photography: Paloma Fernandez
- Art Direction and Fashion: Eduardo Jairycovich
- Model: Marta Pons from Carmen Duran
- Hair and Make-Up: Wild Van Dijk
- Photography Assistant: Javier Romero
Eduardo Jairycovich is a Spanish art director and stylist, who runs Chapelle — a fashion and art magazine. Now focusing more on his own brand, he’s open to projects and challenges that provide the chance for personal growth. To see more of his work, have a look at his Instagram profile, here.
For more on artistic style, check out our interview with the photographer Julia-Rosa Reis. 🍒