After the success of their campaign in Tokyo, this time JIMBAG collaborated with Cherrydeck to find a photographer in Milan. Among a series of applicants, it was Consuelo Canducci who was chosen by the brand to take UK’s lifestyle to the streets of Italy.
Last summer, JIMBAG shot a successful lifestyle campaign in the streets of Tokyo with Yulia Skogoreva, a Cherrydeck member based in Japan. According to the brand, Cherrydeck makes it easier and uncomplicated for businesses like them to find the right people anywhere in the world, allowing a simple and cost effective way to put together international campaigns.
For their second international shooting, it was the Milan-based photographer Consuelo Canducci the chosen creator among a shortlist of applicants. The results of their collaboration can now be found online.
Consuelo was required to photograph the product in the lively city of Milan and was free to choose the location and model.
The photographer focused on a day story in the central part of the city and aimed to showcase a cosmopolitan girl who enjoys the busy atmosphere of the town.
The contact process was very easy and quick. The client asked me to take photos and to manage the location and model. We decided everything in a few days and then we set a date for the shooting.
The shooting lasted only a little more than one morning, because everything was organised first by phone.Consuelo Canducci
For Consuelo, this was a great way to get in touch with an international client and work for a different brand:
The experience was great! Cherrydeck was absolutely efficient and allows us, photographers, to collaborate with foreign companies very easily! I hope this is the beginning of a series of interesting works.Consuelo Canducci
Consuelo Canducci is a photographer based in Milano, Italy, who started originally with artistic photography and only then moved to fashion, portrait, and lifestyle. Even though she finds herself shooting in a different environment today, she keeps the same artistic approach to her work, filling it with sensitivity, depth, and originality.