Creating an interesting Bio on your Instagram can really help your business. Here’s how you can write one that not only grabs the audience’s attention, but also increases the chance of converting them from followers to customers.
Since Instagram feed is basically your homepage, having a good Instagram bio is a must. Because of the the limited amount of space, you have to be strategic about what you want to write. In a nutshell, three main things people should learn from your bio are:
- who you are
- what you do
- where to find you
A study revealed that online visitors only need two-tenths of a second to get a first impression of a profile, website, or social media account, and on average, it takes another 2.6 seconds for the viewer’s eyes to focus and reconfirm that first impression. This latter part is where your bio comes to play. It helps confirm the first few impressions and give further information along with the whole feed. It provides a quick summary of who you are and invites the audience to stay a little longer on your profile and to want to find out more about you. Therefore, it is important to take your time and write a perfect one!
Now’s let’s take a look at each section of the bio.
Make sure that your name is spelt correctly, and you are using your or your company’s full name. This is important because the name will distinguish you, from your impostors. Also, people will ultimately search for you via your name, and the only way to pop up in the searches is to use your correct name. Pro tip: if your username identifies clearly who you are, you don’t need to state your name again in the description. Use it to explain what you do.
Your Bio Information
A few essential information that you should include in your bio field include: your specialty, your industry, and what you do/offer. This helps the audience to know what to expect from you. Pay attention to your writing, if you are hoping to close potential clients, this can be a deal maker or deal breaker. Think of keywords that paint the most accurate pictures about your business.
- your other profiles or hashtags. As of this year, Instagram has made the profile name and hashtag clickable from the bio filed. If you have more than one account or have any specific hastags you’d like redirect people to, adding them to the bio is a must.
- your location. Add your current location as well as your travel destinations to attract potential collaborations and/or clients in those areas.
- your contact information. Instagram allows you now to include contact buttons with your phone or email without taking space on your bio text. Make sure that future customers can find the way to contact you easily.
It is recommended to use Emoji(s) in your instagram bio as an attention grabber. Nevertheless, we recommend that less is more. You probably don’t want them to distract people from reading other information. In other words, emojis should enhance your bio.
Your Website link.
You should definitely include a link to your Instagram Bio if you have a website, blog, or web store to drive traffic to. Although Instagram only allows you to add one clickable link in your Instagram profile, technically there’s a way to expand it. You can use CherryLink to add multiple link destinations directly from your profile and when users click your custom CherryLink , they see a page with all the link you want to share and can navigate as they wish. By adding the custom link, you turn your Instagram feed into an effective landing page and increase your conversion rate.
Here are a few examples of what a good bio looks like: